Rules and Regulations

The “Smart Device Adoption Drive” Contest (the “Contest”) is run by Bell Canada (the “Administrator”) and will take place in Québec and Ontario from October 15, 2026, at time of store-open (ON/QC - 10 a.m. (ET)) to November 16, 2026, at time of store-close (ON – 9 p.m. (ET) / QC – 7 p.m. (ET)) (the “Contest Period”).

For the purposes of the Contest, the “Contest Group” is composed of the Administrator, together with franchisees, advertising and promotion agencies, suppliers of material and services related to the Contest, and any other corporation, partnership, sole proprietorship or other legal entity to the benefit of which this Contest is held, as well as their respective officers, directors, employees, agents, and other representatives.

The Contest is open to all individuals who:

(a)reside in Ontario or Quebec;

(b)have reached the age of majority in their province of residence as of the date of entering the Contest;

Employees, agents and other representatives of the Contest Group, as well as any person with whom they reside, are not eligible to enter the Contest.

4.1.To enter the Contest, you must fill out and submit the entry form on the Contest landing page provided by a store rep at one of the four (4) participating store locations or in social media ads. You will then obtain one entry into the Contest (the “Main Entry”). There is a limit of one (1) Main Entry per entrant during the Contest Period. Any entrant may use only one (1) email address to enter the Contest.

4.2.Although online access and an e-mail account are required in order to participate, no purchase is required in order to enter the Contest. Many public libraries, retail businesses and others offer free access to computers and a number of Internet service providers and other companies offer free e-mail accounts.

5.1.There is a total of forty (40) prizes available to be won. Each prize consists of one of the following smart devices: Roku 32” R3E5CA SelectSeries FHD TV 2026; Arlo Wired Otd 2K Floodlight Camera; Instant Pot Pro 6QT Smart Multi Cook EN; Keurig 5000363937 K-Supreme Plus Brewer; Sony SRS-XV500 Wireless Party Speaker Blk; iRobot Roomba Vac2 Essential Robot + AE Dock; XBOX Series S Console 512GB RP; Aluratek 10” Touchscreen Digital Frame; Vankyo Leisure 570B Prj1080p&100” Scr EN; or GermGuardian AC4300WPT HEPA Pur-ESR. Approx retail value ranges from $110.00 - $649.99 each.

Total of forty (40) prizes available to be won. Limit of one (1) prize per entrant.

Between November 23 at 9 a.m. (ET) and December 4 at 5 p.m. in Toronto in the province of Ontario, at the offices of the Administrator forty (40) entries will be randomly drawn from all entries received during the Contest Period. Prizes are awarded in the order described in the Rules.

The odds of winning depend on the number of entries received during the Contest Period.

8.1.To be declared a winner, a selected entrant must, in addition to meeting the Contest eligibility criteria and otherwise complying with the Contest Rules, first:

(a)Be reached by email by the Administrator or its representatives within thirty (30) days immediately following the selection of the Entry;

(b)Have correctly answered a mathematical skill-testing in the declaration and release documentation; and

(c)Sign and have witnessed the declaration and release documentation and return it to the address indicated in the documentation for it to be received within forty-eight (48) hours following its delivery by the Administrator or its representatives.

8.2.Disqualification: If any one of the conditions mentioned in the Rules is not met, the selected entrant will be disqualified and shall not be entitled to receive any prize, and the Administrator reserves the right, in its sole and absolute discretion, to select at random another eligible entrant as a potential prize winner or to cancel the prize.

8.3.Delivery of Prize(s): Following receipt of the selected entrant’s signed declaration and release documentation, please allow four (4) to six (6) weeks for delivery. Shipped prize(s) shall not be insured and the Administrator shall not assume any liability for lost, damaged or misdirected prize(s).

9.1.Verification of Entries: The validity of any Entry is subject to verification by the Administrator. Any entries that are illegible, incomplete, fraudulent or otherwise non-compliant with the Rules, will be disqualified. Any entrant or other individual who enters or attempts to enter the Contest in a manner that is contrary to these Contest Rules or that is otherwise disruptive to the proper operation of the Contest or by its nature is unjust to other entrants or potential entrants will be disqualified. All decisions made by the Administrator or its representatives, including without limitation those concerning the eligibility or disqualification of entrants, are final and binding without right of appeal. All entries become the property of the Administrator and none will be returned.

9.2.Acceptance of Prizes: All prizes must be accepted as described in these Contest Rules and cannot be returned, transferred to another individual, substituted for another prize or exchanged in whole or in part for money, except as set out in Rule 9.3.

9.3.Substitution of Prizes: The Administrator reserves the right, in its sole and absolute discretion, and for any reason whatsoever, to substitute for any prize, or part thereof, another prize of equivalent or greater value, including, without limitation, a cash award.

9.4.Number of Prizes/Winners: By entering the Contest, each entrant acknowledges that the Administrator shall not be required under any circumstances to award more prizes than the number of available prizes, as set out in these Contest Rules. In the event that, for any reason whatsoever (including, without limitation, as a result of an error, malfunction or defect in the design, advertising, management, implementation or administration of the Contest, whether mechanical, electronic, human or otherwise) the number of declared winners or the number of prizes claimed by entrants is greater than the number of prizes available, the Administrator reserves the right, in its sole and absolute discretion, to end the Contest in whole or in part, without notice, and to award the correct number of prizes among the correct number of winners, selected in accordance with these Contest Rules from among those entries validly submitted prior to the termination of the Contest.

9.5.Other Changes to Contest Rules: Without limiting the provisions of Rule 9.4 above, the Administrator reserves the right, in its sole and absolute discretion, to modify, cancel, terminate or suspend the Contest, in whole or in part, in the event of any cause or circumstance, including, without limitation, any virus, computer bug or unauthorized human intervention or any other cause that is beyond the control of the Administrator, that could corrupt or affect the administration, security, impartiality or normal course of the Contest.

9.6.Release and Exclusion of Liability:

(a)By the Entrants: By entering or attempting to enter the Contest, each entrant and/or purported entrant agrees: (i) to release, discharge, and forever hold harmless the Contest Group and their shareholders from any and all claims, actions, damages, demands, manner of actions, causes of action, suits, debts, duties, accounts, bonds, covenants, warranties, indemnities, claims over, contracts and liabilities of whatever nature or kind arising out of, or in connection with the entrant’s participation or attempted participation in the Contest, compliance or non-compliance with these Contest Rules and acceptance and use of the prize. Any entrant selected for a prize acknowledges that upon awarding of the prize, the obligations typically borne by the provider of services or goods become that provider’s responsibility; and (ii) if selected as a potential winner, to sign the declaration and release documentation (see Rule 8.1) in this regard before receiving their prize. The Contest Group and their shareholders will not be responsible for lost, incomplete, late or misdirected entries or for any failure of the Contest website, if applicable, during the Contest Period, or for any technical malfunction or other problems with, any telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software or for any technical problems or traffic congestion on the Internet or at any website, or any combination of the foregoing, and will not be liable for any resulting death, injury or damage to any person or property arising from, or relating to, that person’s or any other person’s participation or attempted participation in the Contest. Any attempt to deliberately damage any website or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws and, should such an attempt be made, the Administrator reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

9.7.Name/Image of Winners: By entering the Contest, each winner authorizes the Administrator and its advertising and promotional agencies and their respective employees or other representatives to broadcast, publish and otherwise use their name, photograph, image, statements regarding the Contest or any prize, place of residence and (or) voice for publicity purposes, without any form of remuneration.

9.8.Email Consent: If, at the time of entry, the entrant opts to receive communications from Bell by checking the applicable box on the entry form, the entrant agrees that Bell Mobility, Bell Canada, Bell ExpressVu, Bell Media, Bell Aliant and their affiliates (“Bell”) may send the entrant communications via electronic means, which will include information that may be of interest to the entrant regarding Bell’s products and services and the products and services of Bell’s third-party marketing partners. If at any time the entrant wishes to stop getting such communications, the entrant can visit bell.ca/communicationpreferences or contact Bell by mail at the Corporate Secretary’s Office at 1 Carrefour Alexander-Graham-Bell, Building A-7, Verdun, Quebec, H3E 3B3 (Attention: CASL).

9.9.Personal Information: Except for the authorized use of the entrant’s email address consented to above, or unless the entrant has otherwise authorized the Administrator or another entity related to the Contest to contact them, the personal information gathered about entrants in connection with this Contest will be used solely for the administration of the Contest and is subject to Bell’s privacy policies (available at www.bell.ca/privacy), and no communication unrelated to the Contest, commercial or otherwise, will be sent to the entrant by the Administrator.

9.10.Identity of the Entrant: For the purposes of these Contest Rules, the entrant is the person who is the holder of the email account submitted in the entry form It is to this individual that the prize will be awarded if selected and declared as the winner.